Content Manager

Overview

This role is about more than scheduling posts. At Mobin, social media is a strategic communication layer — where brand narrative, digital marketing intelligence, and data-driven thinking converge. We're looking for someone who sits at the intersection of content creation, performance analysis, and forward-looking strategy; someone who treats AI tools not as shortcuts but as multipliers, and who measures success by real growth — not just reach.

What You'll Do

• Build and own the brand's social media narrative — developing content strategies that reflect Mobin's mission and speak meaningfully to our audience across platforms.
• Drive engagement growth through consistent content quality, community interaction, and platform-specific optimisation.
• Analyse performance data regularly — tracking KPIs, interpreting trends, and translating insights into concrete improvements to strategy and execution.
• Integrate AI-assisted tools into your workflow to accelerate content ideation, copywriting, and visual briefing — while maintaining a distinctly human editorial voice.
• Collaborate cross-functionally with design and strategy teams to ensure social content aligns with broader brand campaigns and business objectives.
• Stay ahead of platform algorithm changes, emerging content formats, and industry shifts — proactively proposing adjustments before they become reactive fixes.

Requirements

Who will thrive in this role?

• You do not wait to be told to learn; you stay curious, ask questions, and invest in your growth.
• You communicate clearly and respectfully, contribute to the team, speak up, and listen well.
• You follow work through to a real outcome, avoid excuses, and pay attention to detail.
• You respond well to feedback and change, and remain dependable and steady under pressure.

Skills

Benefits

Position Details